Get email marketing right!

Where's the best source of advice?

I wish I knew the answer! How about where are the good sources of advice?

O.K. that one I can help with.  In researching the privacy issues relating to email marketing, we spend a lot of time immersed in the murky world of agencies et al. and we do come across good sources of advice and guidance.

Here'a a couple of pointers to sites that have proved valuable to us.

For a wide spread of information, particularly links to other sites, try the email marketing reports site at http://www.email-marketing-reports.com/

For a great combination email marketing knowledge combined with some great technology, check out the folks at emarket2.com.

And, last but not least, there's a wealth of resources on the iCompli site including the very popular flow chart to help you understand the opt-in opt-out requirements of the Privacy and Electronic Communications Regulations.