iCompli's information law and privacy expert Duncan Smith gives talk to UK Charities
On February 21st, Duncan Smith presented a fast-paced presentation to UK Charities about the
benefits of permission-based marketing and how key fundraising activities are impacted by both UK legislation and industry codes of practice.
The wide-ranging talk tackled some of the more difficult questions faced by fundraising managers, including donor database cleansing, re-consenting for expanded marketing and the vexed question of email opt-in versus direct marketing opt-out.
"Judging by the questions I fielded after the presentation, it was clear that the ideas I presented for re-consenting lapsed donors and how to stop donors from opting out of direct marketing struck a chord with many". Duncan Smith.
In conjunction with the event, iCompli are running to charity focussed one-day workshops, to help
fundraising managers and membership managers get to grips with the data protection act and the privacy and electronic communications regulations.
"With only 40 places available, we expect that we should have some packed, fun days!" Duncan Smith
More information about these workshops can be found here.